CEO Elon Musk has reportedly fired the head of the carmaker’s North American and European operations over dissatisfaction with the company’s performance and fading popularity, sources cited by Forbes said.

Omead Afshar exits Tesla amid falling EV sales, market share losses, and rising safety concerns over robotaxi rollout.

Omead Afshar, a long-time Musk lieutenant, was tasked with improving the company’s business in those regions late last year, but sales continue to drop in both.

Tesla sold just 13,863 vehicles in Europe last month, down 28% from a year earlier. The vacuum is being filled by BYD, SAIC and other Chinese automakers. The U.S. electric-vehicle pion

Backlash against Elon Musk continues in Europe, as sales have been on a downward spiral for a fifth consecutive month

In February, the “Tesla Takedown” movement staged anti-Musk demonstrations at dealerships in the U.S. and Europe, and there was a spate of vandalism against individual vehicles and charging stations. Cybertrucks were seen on video being set on fire, while other vehicles had the word “Nazi” spray-painted or etched into their sides.