Emanuele Landi explains why the smart brands will create custom ads to fit each specific platform vs maximizing reach.

For decades, local media sellers could demonstrate success through ratings, reach and frequency. But advertisers, particularly small businesses spending their own money, are demanding something more ...

While we see it all happening in front of us in soundbites and news headlines and experience this fragmentation in our daily lives, there isn't enough deep, thoughtful exploration about what this ...

Data from Chartbeat video intelligence shows that U.S. media has generated nearly 85 billion views with YouTube Shorts ...

The recent upheaval in Regional Sports Networks (RSNs) - headlined by the multi-market implosion of the Bally Sports-branded, formerly-Sinclair-owned Diamond Sports Group - marks a significant shift ...

The Trade Desk’s Alok Band asks why CTV advertisers keep wasting billions guessing who’s on the couch when smart TV operating systems already know.

Sofie Sue Rutgeerts on why TV doesn’t need to reject addressability. It needs to decide what addressability is for.

Chartbeat data shows that U.S. media doesn’t embrace 2-to-5 minute video formats, but evidence elsewhere says it works ...

Consumers vote with their wallets and amid the rise of new distribution technologies over the last 20 years, changing audience behavior has forced strategic change from Hollywood. Like a frustratingly ...

The generational divide in how Americans consume “television” and TV news has never been more pronounced — or more consequential for the future of local media. Meanwhile, nearly two-thirds of ...

As I’ve mentioned before, Hollywood is very much a copycat league. In that spirit, the streaming industry has followed the leads of Nielsen and Netflix and seemingly established hours of viewership as ...

A provocative research note from investment analyst LightShed Partners last week posed a question that would have sounded unthinkable for most of the modern television era: should broadcast networks ...