NFL ads were 19% more effective in business outcome results than the TV average during the regular season, 63% higher for NFL playoff games and 243% more effective during the Super Bowl, according to ...

“Our goal here was to harness the nostalgia around Vera Bradley to cultivate contemporary cultural relevance,” said Craig Allen, CCO at Callen. “To be a part of Vera Bradley is to be an advocate of ...

For July, overall streaming platforms' total viewing is now up 14% to a 47.3% share year-over-year, while cable TV viewing is ...

The agency's goal was to enhance the consumer experience with an updated visual identity. Generative AI was utilized to visualize fragrances and moods.

The move consolidates the client’s creative and media strategy.

He reports to Tara DeVeaux, BCG Worldwide CEO. The agency's work includes French's, Checkers, Hilton and Cholula.

This decision speaks not only to the existing value of such systems but also to how essential ad identifiers have become in an industry defined by widespread fragmentation.

Showing up in spaces where gamers gather allows brands to reach a captive and increasingly receptive audience.

COVID cases go up nationwide every summer, but PSAs cautioning the public about that fact seem to be an endangered species.

Ads salute "the moments when ideas get sparked over a drink, scribbled on a napkin, and turned into something real." ...

Conversations indexed in search engines included Google, Bing, and DuckDuckGo. Some of the exposed content revealed questions ...

Almost two thirds of consumers are happy for brands to collect their data, but they are trying to assert more control, ...