Tom Brady wore a luxurious Jacob & Co. watch, the Caviar Tourbillon in Yellow Sapphires, to call his first Super Bowl as a commentator on Sunday.

While most people were eyeing the football yesterday at the Super Bowl LIX, watch lovers were busy scanning the celebrity crowd ogling to see the watches on the wrists.

Brady showed up to the Super Bowl wearing a $740,000 watch from Jacob & Co. A spokesperson for the watch brand told Business Insider that it was the "Caviar Tourbillon" model, which features 48.92 carats of yellow sapphires and 1.32 white diamonds.