The next time you purchase an airline ticket online, there’s a chance the price was influenced by artificial intelligence. Delta Airlines is the first major carrier to begin using AI to set ticket fares,

Delta Airlines has refuted claims it’s using AI to set personalized ticket prices, telling lawmakers they have never and will never use such a system. “There is no fare product Delta has ever used, is testing or plans to use that targets customers with individualized prices based on personal data,