The integration brings program-level contextual intelligence, brand suitability, and content transparency to Vesta’s ...

Despite deepening consumer distrust of AI content, marketers and streamers are embracing AI-powered products to bolster video ...

In addition to Content Type filtering, Looper has introduced a Genre dropdown within the Merchandising tab, allowing users to analyze placements by genre with the same flexible single-select, ...

Returning to the news desk after a year away from CTV beat reporting is like discovering a time capsule with the industry’s core dilemmas.

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Rio Longacre Television ...

DoubleVerify Taps Into IMDb for Insights on Streaming Content Roku, DoubleVerify Report Substantial Drop in Falsified Ad Impressions Broadcasters See More Potential in Programmatic Advertising Since ...

BestMediaInfo.com examines how privacy shifts, rising acquisition costs and changing consumption are pushing brands towards ...

India ended 2025 with 35M+ smart TV homes, and CTV ad spend is rising fast, attracting budgets from linear TV and mobile as ...

CTV is among the fastest-growing channels in digital advertising. We estimate CTV investments in the US grew by 40.6% year over year in 2020, to more than $9 billion. Do you work in the Marketing, ...

Although CTV spend has shifted from pilot budgets to recurring line items, internal ownership structures have not always kept ...

Advertisers can now buy premium live sports inventory programmatically, combining massive reach with better frequency control ...