As revealed this week, the eatery chain’s new logo removes its titular barrel and ... “WTF is wrong with Cracker Barrel??!” he wrote. Such was the extent of MAGA’s ire that it drove the company’s market value down by a near $100 million loss ...

Restaurant chains mocking their competitors is nothing new ― Wendy’s has built a whole social media brand on it. But Steak ’n Shake has recently been on a tear trying to suck up to the Trump White House and the Make America Healthy Again crowd.

MAGA world has made its feelings clear. Cracker Barrel debuted a new logo earlier this week, which removed the iconic image of a man leaning on a barrel, a defining part of the restaurant chain’s identity since 1977. The logo leaves only the name of the restaurant chain — marking the first time in 48 years that it only features text.

The southern-style restaurant chain has invoked criticism by some who dislike their new logo and business practices.

Hillsdale College in Michigan joined the MAGA pile-on over the restaurant chain's rebrand and critics had thoughts.