Comscore has launched a new cross-platform content measurement solution called Comscore Content Measurement (CCM) within The Comscore Platform, allowing content owners and creators to analyze consumer ...

NEW YORK, Feb. 22, 2024 (GLOBE NEWSWIRE) -- In a groundbreaking advancement for the advertising industry, Comscore (NASDAQ: SCOR), a global leader in planning, transacting, and evaluating media across ...

The Out-of-Home Advertising Association (OAAA) this morning released findings of consumer recall study conducted by Comscore purporting that out-of-home ads are nearly as effective as TV commercials ...

Enhanced partnership will allow Comscore clients to tap into Comcast Advertising’s Signal Authentication solution to increase fidelity of measurement and attribution When you purchase through links on ...

New insights help brands and publishers quantify how AI interactions affect traffic, engagement, and content influence, while providing visibility into paid and organic brand presence across AI-powere ...

Comscore has announced an expanded partnership with ShowSeeker to integrate its person-level local live and DVR data into ShowSeeker's Pilot platform, which is designed for campaign management. This ...

Comscore (Nasdaq: SCOR), a global leader in measuring and analyzing consumer behavior, today announced a national data integration partnership with datafuelX, a predictive analytics platform used by ...