Here's how to use brand positioning research to differentiate your B2B brand, strengthen market perception, and drive ...

2. An Obsessive Focus on What the Audience Wants The "benefit" is obviously an important element of any brand-positioning statement. And in some rare instances, a brand benefit is so compelling that ...

Silversea, the leading experiential luxury and expedition travel brand, has unveiled its new brand positioning, To Finding ...

Melanie Puddick, of Added Value, offers some guidance on understanding brand positioning and offers a simple framework from which to build. There is no standard definition of brand positioning. Some ...

Discover Silversea's new brand positioning, "To Finding More," which redefines luxury standards across all channels, ...

Startup founders often lack time but they should invest resources in identifying a winning brand position that will then drive all their strategic decisions.