Xbox's new CEO pulled the plug on a baffling advert campaign which discouraged people from buying an Xbox, as part of a brand 'reset'.

Xbox has abandoned a major part of the Xbox Series X/S era, and the new CEO has their reasons for the change..

Analyst and video games industry expert Joost van Dreunen lays out his ideas for Xbox Game Pass growth, saying that indirect ...

Xbox sparks exclusivity rumors after “exclusives” label appears on dashboard, as strategy discussions reportedly intensify.

TL;DR: Microsoft is hiring two senior marketing specialists to revitalize Xbox's brand under new CEO Asha Sharma. One role focuses on lifecycle marketing across Xbox Game Studios and partners, while ...

Microsoft's latest advert showcasing the capabilities of its Xbox One console isn't so good for people who have already bought one. The advert features the hot phrase "Xbox On," which is inadvertently ...

It's interesting how spoiled everyone is... and they forgot that wide-use media has an insane cost, and the only way to PAY for that cost, and still make a profit... is advertising. The truth is that ...

Microsoft this week announced a range of changes to its Xbox Game Pass subscription service that include the Ultimate tier seeing a price increase from $20 per month to $30 per month, a 50 percent ...