Sales and Marketing are two of the terms that are commonly mistaken as the same thing, whereas these two are completely ...

The marketing funnel doesn’t accurately describe non-linear journeys that are facilitated by shoppable formats and retail ...

Well, Bop It! reminds me of the many new go-to-market (GTM) strategies that have emerged because of the need to move away from the antiquated linear marketing and sales funnel, as originally defined ...

That's a very good thing. It's what modern buyers want—as opposed to the aggressive sales funnel mentality. What's so inaccurate about sales funnels when we apply them to modern buyers? A few things: ...

Building efficiency in a B2B sales funnel is no small task. Between tracking the buyer’s journey, engaging multiple decision-makers and ensuring marketing and sales alignment, the process can ...

Full-funnel lead generation nurtures prospects from awareness to conversion using AI and omni-channel strategies. Intent Amplify™ boosts lead quality, shortens sales cycles, and maximizes ROI.

Advertisers seeking quick conversions with ads that nudge customers to ‘buy now’ might witness a ‘shrinking’ of the marketing funnel. It leads to more sales in a short time, but it’s not ...