The marketing funnel doesn’t accurately describe non-linear journeys that are facilitated by shoppable formats and retail ...

As the marketing funnel continues to evolve, the brands that adapt, integrate, and invest smartly will come out as winners, ...

You can double down on performance marketing, but you'll wind up spending more for less if you skip brand-building. The post How to prove the value of brand marketing without sacrificing ROI appeared ...

B2B fintech Blackline restructured its team and switched its focus from events and webinars to a full-funnel approach aimed ...