Here's how to use brand positioning research to differentiate your B2B brand, strengthen market perception, and drive ...

Provides an overview of the complex topic of brand positioning, a marketing strategy that aims to make a brand occupy a distinct position, relative to competitor brands, in the mind of the consumer.

In the third article in a 2025 Consumer Outlook series, experts offer insights on how brand positioning must evolve with shifting markets. To read the first article in the series, click here.

Today, I would like to share with you three key pointers to help you develop a strong brand position in the market. Hey there, start-up entrepreneurs and solopreneurs! Chale, let’s not try to ...

Answer: USP stands for Unique Selling Proposition. The USP and a positioning statement are essentially the same thing. We've seen people on some sites use this unique selling proposition (USP) as a ...

Discover Silversea's new brand positioning, "To Finding More," which redefines luxury standards across all channels, ...

Silversea has unveiled its new brand positioning, To Finding More, which is now live across its channels and platforms. The company said in a press release that the reimagined brand expression ...

Silversea, the leading experiential luxury and expedition travel brand, has unveiled its new brand positioning, To Finding ...