Buying behaviors may differ based on culture, which may affect how shoppers search for prices and, therefore, how firms price their products. Simply because a company's costs are lower does not imply ...

We also strive to make sure our kids are good human beings. It’s not something you may have thought much about, but cultural upbringing is another important part of parenting. Children need to ...

Consumer shopping behaviors may be influenced by cultural differences, which may have an impact on their price search and, as a result, on a firm's pricing strategy. Costs are lower, but it does not ...