A marketing strategy is a plan by a company or organization to reach prospective customers and persuade them to buy its products. As part of its marketing strategy, a business will identify its ...

Nearly six months after Ahead acquired CDI, the combined company is ready to drive significant value for customers and reshape its go-to-market strategy. “Now that the integration is rounding to ...

Some 40% of respondents say they define "go-to-market" as taking a new product to market ... Respondents say they are using account data such as intent and technographics as part of their GTM strategy ...

At its Capital Markets Day investor presentation today, executives for Montréal-based Lightspeed Commerce detailed how the company will invest in a sales-led go-to-market strategy across North America ...