A strong and consistent visual branding strategy ensures your business has the potential to stand out in a crowded market. Catchy visuals help establish clients’ trust and foster their loyalty over ...

Call it an evolution—not an overhaul. Case Western Reserve today released a visual update designed to better reflect this innovative institution—while continuing to honor its past. For example, the ...

Opinions expressed by Entrepreneur contributors are their own. Mention the terms ‘brand’ or ‘branding’; most non-marketers will think of iconic logos. Brands like Coca-Cola or Apple may come to mind, ...

We talk to Matthias C. Hühne about his new book Airline Visual Identity: 1945-1975 and why airline branding used to be so much better than it is today. When Continental announced its sudden merger ...

A company’s brand can be as valuable – if not more so – than the products and services it offers. Just take a look at the 2017 brand valuation rankings published by global brand consultancy Interbrand ...

In today’s visually-driven world, the use of powerful visuals can be an incredibly effective way to create a lasting and impactful impression. As a visual medium, I think photography is one of the ...

Rajeev Raja, founder of BrandMusiq, argues that sonic branding is not just about jingles but about building distinctive brand assets that drive emotional resonance and long-term recall. Talking to ...

But this rule needs some hammering in. Make sure that your content teams include visuals in pretty much every content post they create. Brands are already making visual content a rule, and not a ...