Digital video is expected to account for more than 60 percent of total TV and video ad spending for the first time.— This ...

Social media video ad spend will grow at a faster pace - 13%, to $31.9 billion - than CTV at 11% (to $29.3 billion) for the ...

Artificial intelligence has moved from experimental to operational in the past six months - changing how advertisers plan, ...

In just 30 seconds, the video sprints from one unlikely scenario to another: a pot-bellied partier cradles a Chihuahua; a bride flees police on a golf cart; a farmer luxuriates in a pool full of eggs.

Creator marketing drives results on YouTube, TikTok, and Meta but remains priced as sponsorship. YouTube’s new API helps ...

U.S. digital video advertising is projected to reach nearly $82 billion in 2026, with social video leading the category at $31.9 billion amid rapid growth in the creator economy. The Interactive ...

Creating video ads that will actually get people’s attention can be overwhelming. You might have trouble with limited time, a tight budget, or a lack of technical skills. On top of that, modern ...

Needham & Company’s Laura Martin is speaking at the Convergent TV World conference on March 5-6 in New York City. Click here to register. Generative AI is complicating the already rather bloody ...

The Video Advertising Bureau (VAB)—whose members include the national TV networks alongside a broader community of influential media companies—plays a dual role in the video advertising industry. VAB ...

Video ads in the local pack could give advertisers a more engaging way to stand out in high-intent, location-based searches. Asset Studio speeds up ad creation, but limited control, workflow ...