Using Medical Affairs teams as the ‘gatekeeper’ of patient-centricity, the company has developed a complete patient value model which is now core to its operations. UCB showcased its method of ...

To help us retain this focus and drive customer-centricity within GfK, we’ve built our customer success management approach around four pillars: Through this approach, we’ve ensured organisation-wide ...

Investopedia / Joules Garcia Expected value (EV) is a term used by those in the investment industry to denote the anticipated average value of an investment at some point in the future.

Pharma has largely accepted the value and importance of patient centricity – now it’s time to scale it up and measure the results. The latest in eyeforpharma’s series of Trends in Patient ...