Using Medical Affairs teams as the ‘gatekeeper’ of patient-centricity, the company has developed a complete patient value model which is now core to its operations. UCB showcased its method of ...

Pharma has largely accepted the value and importance of patient centricity – now it’s time to scale it up and measure the results. The latest in eyeforpharma’s series of Trends in Patient ...

To help us retain this focus and drive customer-centricity within GfK, we’ve built our customer success management approach around four pillars: Through this approach, we’ve ensured organisation-wide ...