In addition to the Mammoth nickname, Utah also rolled out its new logos and jerseys. The Mammoth logo features ... which ...

The mammoth head is visible as a secondary mark on the club's away jersey, which uses the diagonal "UTAH" as its primary ...

Utah Mammoth. That is the permanent brand identity of Utah’s NHL franchise after a 13-month process that included four rounds ...

There was a lot of public relations speak when the Utah Hockey Club unveiled its new nickname, branding and logo to the Utah ...

The long wait is over as Utah’s NHL team finally has a permanent name and will now roam the rink as the Utah Mammoth.

After a 13-month process that included trademark drama and more than 850,000 ballots cast by fans in multiple rounds of ...

The NHL team in Salt Lake City is now known as the Utah Mammoth. Owners Ryan and Ashley Smith unveiled the franchise’s ...

With a nickname, logos and everything that goes with a permanent brand identity now officially a part of who they are, the ...

Mammoth outlasted other choices for the new nickname ... Alternate logos, which feature a tusk going through a "U" and "Utah" written across the state outline, were also revealed in the rollout.

Along with the nickname, the team also unveiled its new logo and jerseys ... been discovered throughout the state. What do mammoths have to do with Utah? Utah's hockey team name finalist: What ...