Building a customer community? Show them value, make them feel special and encourage engagement constantly. Building a successful company requires much more than just a great product; it demands a ...

Businesses that depend heavily on social networks and user communities will need to deal with data privacy policies more carefully than their peers, experts say. Facebook, for instance, last month ...

World Nutella Day, held on February 5, inspired more than 40,000 Instagram posts as fans of the chocolate-hazelnut spread shared recipe videos, memes, and selfies with jars. It was free marketing for ...