Cracker Barrel is serving up a redesign of its iconic folksy logo as something minimalist and modern, but some customers – and Wall Street traders – are sending it back to the kitchen.

The slide in Cracker Barrel Old Country Store Inc.’s shares deepened on Thursday as a conservative backlash to the restaurant chain’s logo change intensified across social media.

Fans of the restaurant were sure to sound-off and voice their displeasure in the comments on the company's Instagram page.