A systematic approach to measuring brand health transforms subjective perceptions into actionable intelligence.

Monique Danao is a highly experienced journalist, editor, and copywriter with an extensive background in B2B SaaS technology. Her work has been published in Forbes Advisor, Decential, Canva, 99Designs ...

How can South African marketers build lasting perceptions of value for their brands, especially in these tough economic times where consumers are increasingly under pressure. There is a natural ...

Los Angeles-based MarqVision, the AI-powered managed service platform for brand control, has announced its Series B funding ...

As a female-founded womenswear brand, M.M.LaFleur knew its target audience was changing. Following COVID lockdowns and the massive shift toward remote and hybrid work scenarios, the brand’s founder ...

In my work as a brand strategist revealing the intersection of psychology and marketing, I have found that the most effective marketers have an intuitive grasp that science is now beginning to prove.

Tesla is the only EV brand with a net negative brand perception, according to the Electric Vehicle Intelligence Report – and much of the negative shift has happened in the last 6 months. The Electric ...