Monique Danao is a highly experienced journalist, editor, and copywriter with an extensive background in B2B SaaS technology. Her work has been published in Forbes Advisor, Decential, Canva, 99Designs ...

Dave Foster is CEO of AvreaFoster, a brand and marketing agency that helps B2B companies use the power of their brand to grow business. Businesses should be as invested in their brand health as all of ...

Learn the essential difference between brand and branding, why the distinction affects perception and trust, and how aligning ...

Tracksuit, a New Zealand-based brand tracking startup, wants to take on traditional market research players by offering a more affordable, accessible brand insights tool. “Market research and brand ...

As a business owner, one of the things you need to know about brand monitoring is that it requires you to focus on factors that matter the most, which include core metrics like customer sentiment and ...

In the age of search that is changing at an accelerated pace than we can type, AI search engines are presenting a new ...

Tracksuit, the modern, always-on brand tracking platform that helps marketers and agencies measure and communicate the value of brand-building, today announced a £18 million Series B funding round.

In my work as a brand strategist revealing the intersection of psychology and marketing, I have found that the most effective marketers have an intuitive grasp that science is now beginning to prove.