Monique Danao is a highly experienced journalist, editor, and copywriter with an extensive background in B2B SaaS technology. Her work has been published in Forbes Advisor, Decential, Canva, 99Designs ...

Have you ever wondered what sets successful brands apart from the rest? The answer lies in the interplay between brand ...

As a female-founded womenswear brand, M.M.LaFleur knew its target audience was changing. Following COVID lockdowns and the massive shift toward remote and hybrid work scenarios, the brand’s founder ...

Today, Jenny Rooney speaks with Marisa Thalberg, chief customer and marketing officer at Catalyst Brands, in a candid ...

Being at the "center of culture" and "a part of the conversation" is a kind of marketing holy grail. Every click, post, repost, short video and long thinkpiece keeps a brand moving forward - or at ...

As search engines become more AI-driven with Overviews and the rise of large language models (LLMs), organic search is still one of the most significant brand touchpoints. Whether through Google ...

Understanding how pricing influences consumer psychology can help you set strategies that boost sales while reinforcing your ...

In my work as a brand strategist revealing the intersection of psychology and marketing, I have found that the most effective marketers have an intuitive grasp that science is now beginning to prove.

How can South African marketers build lasting perceptions of value for their brands, especially in these tough economic times ...