Marketing16d
Negative Brand Perception: How Social Media Segmentation and Monitoring Uncover Clues
and brands can easily identify these people for the potential to positively affect their perception problem. By signing up for a forum profile, a brand can track the biggest influencers and develop ...
Psychology Today16d
How Predictive Processing Changes Brand Perceptions
My book Unconscious Branding exposes how the human brain automatically responds to brands and how perception changes reality. Recent research supporting predictive processing, the brain’s ...
Consumer Reports2y
Consumers See Fewer Differences among Car Brands
Toyota continues to dominate in brand perception, although it slipped a ... which help you get the best deal on a new car, detailed test-track reports from our engineers, and more detailed ...
Marketing7mon
'Native' Ads May Damage Brand Perceptions
can have a negative effect on the perceptions of brands that sponsor such ads, according to a study by MediaBrix. Advocates of "native" advertising say the format is more effective than standard ...
Harvard Business School9y
Consumer Response to Versioning: How Brands' Production Methods Affect Perceptions of Unfairness
"Consumer Response to Versioning: How Brands' Production Methods Affect Perceptions of Unfairness." Journal of Consumer Research 39, no. 2 (August 2012): 382–398. (Selected in 2017 for JCR Research ...
Warc1y
Tracking “new-to-brand” consumers can help drive growth on Amazon
Brands aiming to drive growth in their customer base on Amazon’s e-commerce platform could benefit from rapidly optimizing campaigns around new-to-brand (NTB) customers. Tracking new-to-brand (NTB) ...