So, if you're struggling to align multiple touchpoints, channels, and messages via a seamless, connected journey that's automated and data-fueled, here's some advice. Building the marketing engine ...

They run the show; meanwhile, you're there at every touchpoint, providing value ... customer retention are two of the main goals of lifecycle marketing. Granted, there are some updated sales funnel ...

personalized experiences at every touchpoint. Channel silos create fragmented journeys, leading to dissatisfaction and lost opportunities. Here comes the omnichannel funnel: a unified strategy ...

But how far is the industry from fully embracing modern-day ‘touchpoint’ marketing? Marco Ricci speaks to industry experts to find out. ‘Multichannel marketing’ (MCM) is a term today's ...

The traditional marketing funnel, which guides customers from awareness to advocacy, has long relied on a mix of data-driven insights and human intuition. However, the rise of digital touch points and ...

Amplitude, Inc. (Nasdaq: AMPL), the leading digital analytics platform, today launched new capabilities that bring marketing and product data together to help marketers optimize every dollar, channel, ...