Charles Zukowski, a game marketing strategist ... GamesRadar). "I have no concept of art. There's no stat." Nevertheless he graciously acknowledges that some games have that special feel ...

After 20 years in the trenches of auto design, one industry insider says the truth is simple, and kind of depressing, concept cars today are just marketing stunts dressed up as innovation.

Simple as the concept may sound, the field of marketing is highly dynamic and rapidly evolving, with a complex array of sub-fields and a diverse range of professional roles and career paths that exist ...

Rivian's first concept space in NYC takes its luxurious boho vibe to another level. I tried one of its "adventure drives" to ...

The concept of Gen Z influencers as a powerful marketing tool was highlighted with racing’s exposure from 26-year-old Griffin ...

How to convert a tantalizing concept into a managerial instrument of competitive power by Theodore Levitt Most alert and thoughtful senior marketing executives are by now familiar with the concept ...

Nonetheless, the concept is new in market research and has been dealt with ... the pursuit ofconsumer brand engagement plays a key role in a new customer-centric marketing approach designed... We’re ...

Marketers need to start marketing to customers well before a potential buyer is ready to talk to a salesperson. The most effective way for the marketer to do so is to use the concept of the "buying ...

Deighton, J. A. "The Concept of Integrated Marketing Communications." In The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications ...