Text message marketing software is now used widely as a strategic component by retailers and brands for a wide range of mobile marketing use cases. Here are some successful examples and use cases ...

Editorial Guidelines. Devising an effective text message marketing campaign means making use of the right tools. We chose the best text message marketing software that gives businesses a ...

When I tell friends that I that I work in mobile marketing the most common response I get is ?So you?re the one that sends me those annoying text messages about refinancing my house or getting cash,?

s. Certain Papa John?s franchisees provided the marketing company with lists of customers that included cell phone numbers. OnTime4U used this information to send text messages encouraging consumers ...

One of your primary responsibilities as a product manager is to work with the marketing communications (marcom) department to formulate the key messages for marketing programs. The goal is to ...

Over and over again we see examples of corporate logos with hidden visual messages buried inside. Produced by Matt Johnston Follow BI Video: On Facebook More from Advertising When companies set ...

Unlike linear television or radio, the mobile experience wasn't designed to carve out a space for marketing messages; instead, marketers need to earn it. And the reality, which can be particularly ...

How are they missing out? By not having prerecorded promotional messages advertising their products or services playing while telephone customers wait on hold. To create an on-hold advertising ...

Over and over again we see examples of corporate logos with hidden visual messages buried inside. More from Advertising When companies set out to design logos to brand their products, they often ...