Target audiences are strategically identified groups of customers who are interested in a particular product or service. They are the foundation on which every business is based. Research and ...

Market research examines consumer behavior and trends in the economy to help a business develop and fine-tune its business idea and strategy. It helps a business understand its target market by ...

What roles do feedback and test marketing play in a business start-up? Do you know your target market segment? The advice I give most of my graduate students, as well as entrepreneurs, is: Don't write ...