Texas Tech unveiled its new logo for next year, and while it's a twist on a classic look, there are plenty of happy and sad reactions. The university released a plethora of new logos on Tuesday, Oct.

NEW YORK – The new AT&T Corp., freshly formed by SBC Communications Inc.’s purchase of its former parent company, on Monday unveiled its new corporate logo: a variation on the familiar blue AT&T globe ...

Branding is complicated. It involves logos, and color schemes, website design, and marketing collateral. It often involves creative teams and marketing campaigns and focus groups. It requires making ...

NEW YORK – The new AT&T Inc., freshly formed by SBC Communications Inc.’s purchase of its former parent company, on Monday unveiled its new corporate logo: a variation on the familiar blue AT&T globe, ...

The flat Double T is returning to Texas Tech athletics. So is the rearing Masked Rider. The call by many fans of Texas Tech football and other sports to "level the bevel" will come to fruition in 2026 ...