Every successful brand has a clearly defined visual identity outlined in something like a brand book or brand guidelines. In order to be truly useful to your marketing department and your company as a ...

Strategic implementation is a process that puts plans and strategies into action to reach desired goals. The strategic plan itself is a written document that details the steps and processes needed to ...

Suppose you want to drive across the country. Your strategic planning involves picking the route, calculating gas money and, of course, choosing a destination. Strategic implementation, on the other ...

Communicating strategy is a critical aspect of driving success in any organization. Yet, according to Korn Ferry, as many as 90% of senior executives admit that they don't achieve all their strategic ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

Most of my clients spend a lot of time defining strategic priorities at the beginning of the fiscal year. Some make this process participative, but many keep it in the realm of the leadership team.