The best B2B marketing and branding strategy is to position your company as the go-to authority in your space. This means ...

True transformation is possible when you align marketing functions with overall business goals and priorities and give them ...

For example, a marketing strategy might say that a company aims to increase authority in niche circles where their clients visit. The marketing plan puts that into action by commissioning thought ...

Here are five real-world examples of impact-based marketing campaigns to show you ... and consistency across platforms. This strategic approach not only built trust, but it also reshaped the ...

For example, in 2016, two technology giants, Microsoft and Adobe, formed a strategic alliance to integrate their Cloud-based services, Microsoft Azure and Adobe Marketing Cloud. The alliance aimed to ...

Learn More: What Is a Holistic Marketing Strategy? What type of companies ... Pros and Cons of Using Coupons for Your Business What’s an example of a successful ad campaign?

Example: HubSpot's blog provides valuable ... Continuous improvement: Use your data to improve your content marketing strategy. Using a content marketing platform: These can handle your content ...