Researchers from the University of Rochester and the University of Maryland have published a study that examines whether and ...

Discover the difference between content and social media marketing. Learn how each fits into your digital marketing strategy.

As social media platforms remain a constant factor in our daily lives, it’s no surprise businesses are heavily invested in this growing industry and utilizing the space to connect with their customers ...

Social media marketing is more than posting content. It’s about building a strong brand presence and connection with your audience. Social promotion strategies require proper branding ideas and ...

Social media has become an essential part of modern life, with over 5 billion users active on various platforms worldwide — a ...

Facebook and Instagram remain the top platforms for business engagement in 2025. Micro-influencers are becoming essential for ...

Social media marketing has transformed the way businesses can influence consumer behavior—from promoting content that drives engagement to extracting personal data that makes messaging resonate ...

True transformation is possible when you align marketing functions with overall business goals and priorities and give them proper weight.

A healthy dose of unsettling weirdness can help companies stand out and get people talking about the brand, even if it's just ...

Professionals looking to become social media marketers or digital marketers (with a specialization in social media marketing) may want to consider becoming certified in the use of one or more social ...

The power of social media cannot be denied, but the landscape is complex and constantly changing. It’s easy to get frustrated ...