Much-simpler matrix questions than that example have proven difficult to execute ... use this tactic fool only themselves and look foolish to the survey taker. The next form of an unbalanced scale is ...

Let's look at an example of a mixed-mode question and the problems interpreting the results that such a mixed-mode scale would produce ... we would be essentially unable to interpret the survey data.

The paper estimates the preference for elder policy by using a large scale conjoint survey experiment. While the conjoint survey design allows us to evaluate multiple policy topics, the main interest ...