Whenever you design a sample for a CX project, you lay an indispensable foundation for creating reliable and functional insights for your organization. For too many, improving customer experience ...

Survey research is an important form of scientific inquiry1 that merits rigorous design and analysis.2 The aim of a survey is to gather reliable and unbiased data from a representative sample of ...

By Courtney Kennedy, Andrew Mercer, Scott Keeter, Nick Hatley, Kyley McGeeney and Alejandra Gimenez As the costs and nonresponse rates of traditional, probability-based surveys seem to grow each year, ...

The value of strong questionnaire design, complemented by the task of high-quality sample development, is not fully appreciated. Too often researchers relegate those two essential building blocks of ...

An ad hoc committee will conduct an evaluation of the redesigned Survey of Income and Program Participation (SIPP) of the U.S. Census Bureau. Begun in 1984, SIPP uniquely provides monthly information ...

Survey work is a series of complex processes. At the outset, there is sample and questionnaire design, as well as field training. During the data collection stage, there is monitoring and remedial ...