Business owners are constantly gathering information to help develop strategies to improve marketing and sales. Ultimately, the goal is to improve the bottom line, with better targeting of a company's ...

Historically, public opinion surveys have relied on the ability to adjust their datasets using a core set of demographics – sex, age, race and ethnicity, educational attainment, and geographic region ...

Pew Research Center’s international surveys are largely conducted via telephone or face-to-face interviews, depending on the country. (The exceptions are the United States and Australia, where surveys ...