Salesforce has integrated its Marketing Cloud with Google Analytics 360 to use campaign data for tailored audiences and analysis outside of the search giant's tools. The integration, now generally ...

SAN FRANCISCO--(BUSINESS WIRE)--Today at TrailblazerDX, Salesforce’s developer conference, Salesforce (NYSE: CRM) announced the availability of Einstein 1 Studio, a set of low-code tools that enables ...

If you’re a smart technology provider, you give your customers a vast selection of tools to get their jobs done. Forward-thinking vendors do this through partnerships and integrations with ...

Larry Dignan provided a good rundown of the Salesforce-Tableau deal yesterday, speaking of opportunities for cross-selling, fears about Tableau's independence, and the need to respond to providers ...