From funnel performance to promotion effectiveness, from checkout completion rates to loyalty engagement, merchants can track ...

In the world of digital marketing, understanding how customers make their way through your sales funnel is crucial for improving your conversion rates and driving business growth. One of the most ...

low sales volume and poor lead quality. If you’ve set your conversion events as higher funnel actions, you’ll get a low conversion cost. It looks great in the report, but it’s doing a lot of ...

Lower unit cost often correlates to lower conversion rates or smaller deal sizes (or both). Timeframe. This metric asks how long it takes for prospects to move from one funnel stage to another ...

is credited with an assisted conversion. Last Click/Direct Conversions refers to the channel where sales were completed and conversions took place. The final click credit goes to the channel that ...