Coupons are integral to retail marketing. Yet, it takes collaboration between retailers and suppliers to promote them effectively. That's what food retailers are finding out as they work closely with ...

In-store samples increase sales, both in the immediate and extended time frame. Sampling drives sharper and more sustained sales than end-of-aisle displays. If incremental cost of a sampling event ...

There’s nothing quite like sampling day at the supermarket. Placed strategically throughout the store are tables presided over by demonstrators handing out samples of new, improved, and free products.