Once a niche process used mostly in product design, design thinking has become a flexible, people-first framework for solving problems across business, education, entertainment, and more. This story, ...

Too many companies launch new products or services without a process for deeply understanding what their customers truly need. They make assumptions, rely on limited feedback, or develop ideas based ...

Innovation starts with understanding your customer. This simple framework helps uncover real problems and engineer meaningful solutions. Too many companies launch new products or services without a ...