In an arduous beauty market, packaging cannot merely be a container; it must give the customer a truly wonderful experience of the brand.

Product packaging is more than just a practical choice—it plays a critical role in shaping customers’ perception and memory of the product and the business behind it. Carefully chosen, smart packaging ...

The cosmetic packaging industry is evolving at lightning speed. That’s because customers make their decisions in seconds.

You've come up with a new cardboard packaging idea, and now you want to sell it. If you prefer to stay out of the production process, you must find buyers willing to license your packaging idea and ...

Forbes contributors publish independent expert analyses and insights. Dr. Cheryl Robinson covers areas of leadership, pivoting and careers. When starting a company, several areas must be considered: ...