Product differentiation and price discrimination are two strategies used in marketing and economics. Product differentiation is the process used to distinguish one company's goods and services ...

This article will explore some categories of brand differentiation and suggest a few tried-and-tested strategies your company can adopt to effectively differentiate your product or service and create ...

When products deliver exceptional value and stand out in the market, they naturally create brand affinity without extensive ...

This paper analyzes the effect of market concentration and product differentiation on the observed outcomes of competition among oligopolists. The empirical framework is designed to examine whether ...

Star products have a high market share in a fast growing market. Cash cows have a high market share in a slow growing market. Question marks or Problem children products have a low market share in ...

Greenstein, Shane, and Garey Ramey. "Market Structure, Innovation and Vertical Product Differentiation." International Journal of Industrial Organization 16, no. 3 (May 1998): 285–311.

In particular, Xiangyun silk – one of the brand’s signatures – adds a unique Eastern touch and presents a differentiated product offering. “Singapore is a key market we are highly focused on; we’re ...