DHAKA, Bangladesh, Jan. 18, 2023 /PRNewswire/ -- Nagad, Bangladesh's favourite mobile financial service provider, has been featured as a case study in Philip Kotler's upcoming book "Essentials of ...

The book was unveiled at a ceremony jointly organised by Kotler Impact Incorporation, Canada and Northern Education Group in a city hotel on Monday when Dr. Philip Kotler joined virtually.

'Interest in advertising has dropped a bit,' says the man behind social marketing, Dr. Philip Kotler. Abhishek Nair Updated: Saturday, December 03, 2022, 04:17 PM IST ...

Professor Kotler has authored 57 books including the most widely used marketing textbook in graduate business schools worldwide, Marketing Management: Analysis, Planning, Implementation and Control.