Pew Research Center conducted a series of analyses exploring data quality in its U.S. surveys, specifically those conducted on the Center’s online survey platform, the American Trends Panel (ATP). The ...
Despite dramatic changes across the TV market and measurement landscape, consumer research panels seem set to remain a critical building block for measurement solutions for the foreseeable future. The ...
At Pew Research Center, we mostly survey the U.S. public through the American Trends Panel (ATP) – a randomly selected, nationally representative group of roughly 10,000 adults who agree to take our ...
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