Billboard

Em Beihold’s ‘Numb Little Bug’ Completes Trip From TikTok to Top of Adult Pop Airplay Chart

The song is the second breakthrough single to reign this year. By Gary Trust Em Beihold‘s debut hit and self-empowerment anthem “Numb Little Bug” ascends to No. 1 on Billboard‘s Adult Pop Airplay ...
Today

After viral hit ‘Numb Little Bug,’ Em Beihold’s upcoming song is about panic attacks

Em Beihold became a veritable star with her song "Numb Little Bug." The singer shared the inspiration behind it and how mental illness has influenced her music. When singer-songwriter Em Beihold ...
Billboard

Chartbreaker: How Em Beihold Found a ‘Dream Situation’ In a Label Deal — And Scored Her Breakthrough Hit

The rising singer-songwriter's "Numb Little Bug" was the happy accident of feeling misunderstood by her mother. By Starr Bowenbank Last spring, feeling disgruntled by the monotony of her daily routine ...
Variety

How Em Beihold Is Extending the Life of a Viral Hit With ‘Numb Little Bug’

Em Beihold’s “Numb Little Bug” was a viral sensation well before it was finished. First teased on TikTok in late 2021, the contemplative pop anthem exploded on the app and then got even bigger upon ...