The joint venture is expected to be unveiled today by Sheryl Sandberg, COO of Facebook, and will reportedly be called the Nielsen Brand Lift. According to The Wall Street Journal, Facebook ...

Paramount Global has resumed its partnership with media measurement firm Nielsen, ending a public dispute over the cost of their arrangement. The owner of the CBS broadcast network said Monday that it ...

Qualitative research has been elevated to an art form with focus groups, auditorium tests, national panels and large scale brand and attitudinal studies dominating network programming... We’re ...

Measurement company Nielsen announced Monday that they’ve expanded their tracking of out-of-home viewership to cover 100% of the U.S. population beginning in the February 2025 ratings period ...