The beer masters introduced Bud, Weis, and Er as the new faces of Bud Heavy in 1995 ... Not to mention that aside from a ...

From IPAs to lagers, America's preference for beer varies across ... Three states – Georgia, New Jersey and South Carolina – put Guinness at the top of the list. Budweiser and Bud Light ...

A-B also tried to expand its offering beyond beer, which took resources and marketing money from its other brands, like Budweiser. Under Busch IV, a series of new products were launched to try to ...

Budweiser's sales had been declining for years. We needed to expand beyond our core audience – older, White beer drinkers – to get the brand back to growth. So, we recruited two high-value audience ...