The demure trend stands in stark contrast to the brat trend. Inspired by the Charli XCX album of the same name, "brat" is all ...

Save guides, add subjects and pick up where you left off with your BBC account. Move over brat, there's a new TikTok catchphrase in town and it's very demure. It’s all over your social feeds ...

I took all of my influences of what a demure kind of girl would be, and my drag alter ego was born. In all this time, I never imagined my drag name would be trending, especially in a world where ...