The best B2B marketing and branding strategy is to position your company as the go-to authority in your space. This means ...

Explores the current thinking and reading on multinational marketing, a necessarily complex pursuit that demands innovative approaches to strategy, as brands travel across cultures. As the world has ...

True transformation is possible when you align marketing functions with overall business goals and priorities and give them ...

One of the most widely discussed developments of the past decade has been the emergence of multinational companies as important competitors in an ever-growing number of industries. As the trade ...

Investopedia / Daniel Fishel A marketing strategy is a business's plan of action designed to increase the number of customers and sell more products or services. A marketing strategy refers to a ...

students in an online international marketing management degree program will learn how to develop and execute marketing strategies while adapting to rapidly changing technologies. Management and ...

Explores the current thinking and reading on multinational marketing, a necessarily complex pursuit that demands innovative approaches to strategy, as brands travel across cultures. As the world has ...