Müller Rice resurfaced its Rice, Rice Baby jingle and partnered with footballer Declan Rice in the UK to bring a new, younger audience into the brand, create reappraisal and new relevance and drive a ...

Not least with a brand like Müller Rice to play with - a once classic, that had fallen on hard times, and become synonymous with a much older generation. But, the Müller Rice x Declan Rice campaign is ...

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Noticing that India had many burger, pizza, and fried chicken outlets but few Mexican options, Bert Mueller launched California Burrito.