SMS marketing is text message marketing and mobile marketing refers to a multichannel digital marketing strategy. Learn how ...

Mobile marketing firm Augme Technologies announced this week the acquisition of mobile marketing and advertising firm Hipcricket for $44.5 million. The price tag includes $6 million in cash and the ...

Boris Abaev is CEO of Bidease, an AdTech startup on a mission to bring fully transparent, value-driven advertising to the mobile world. Each generation has a distinct set of values, preferences and ...

Impact on marketing of Facebook’s $19B acquisition of WhatsApp: Big zero Facebook’s plan to acquire mobile messaging service WhatsApp for $19 billion has earned the ire of frustrated media, ...

Katie is Chief Product Officer at Adjust, a measurement and analytics suite that helps marketers grow their apps across platforms. More often than not, the consequence of forced and unexpected change ...

After 25 years with T-Mobile, the company's top marketer has worked through every up and down. He's got a plan to make 2024 the strongest year yet. One year before the start of the Las Vegas Grand ...

Delta Air Lines launched a mobile marketing campaign meant to promote the company's international business routes and destinations. The airline teamed up with digital agency Digitas and mobile ...

Is Facebook opening a privacy can of worms with ads targeted by app use? As Facebook continues to ramp up its mobile advertising strategy, it is reportedly readying a new offering that will enable ...