Indians trust influencer recommendations over traditional advertisements, notes Kantar’s Influencer Playbook report.

We love funnel metrics. You should, too. They will gain you access to executive leadership at the highest levels of your company and earn you big, fat pay raises and promotions. What's not to like? Oh ...

However, measuring something as intangible as brand perception requires more than just reach and frequency metrics. Brand lift studies ... However, many brands struggle to connect upper-funnel efforts ...

are the most reported to CMOs/top marketers (57% receive such metrics). Marketing funnel metrics (inquiries, conversions, etc.) are second (48%), followed by metrics/KPIs that measure Marketing's ...